diff --git a/admin/scripts/deploy.js b/admin/scripts/deploy.js
index 9fc380a..b174149 100644
--- a/admin/scripts/deploy.js
+++ b/admin/scripts/deploy.js
@@ -57,7 +57,7 @@ const userValuesFile = path.join(CHART_PATH, 'values.user.yaml');
 
 const setValues = [
   `image.registry=${REGISTRY}`,
-  `admin.image.tag=${TAG}`,
+  `admin.image.tag='${TAG}'`,
 ];
 
 const helmArgs = [